Web Design For Dummies, 2nd Edition
Book DescriptionHow many times have you visited a Web site and thought that you could do a better job if only you had the knowledge and skills? Or perhaps you have a great idea for a Web site but don’t know how to get started? What was once exclusively a task for professionals, Web designing, has become more accessible to amateurs, thanks to loads of handy software. With Web Design For Dummies, you will be able to design your own Web site like a pro.
Web design requires many programs to make a Website attractive and fun, including:
* Using Web editors like Dreamweaver
* Image editing tools like Photoshop elements
* Drawing utensils like Illustrator
* Background markup and scripting languages like HTML and CSS
This fun guide covers all of the topics that every aspiring Web designer should know. This book offers advice on:
* Designing for your audience
* Building a solid framework for easy navigation
* Creating appealing graphics that work with the site
* Choosing the proper type and colors
* Tweaking the HTML to make everything work correctly
* Applying next-step technologies including JavaScript
* Parlaying your skills into paid work
With expert guidance from Lisa Lopuck, a pioneer in interactive media design and the Senior Producer at Disney, you will be creating superb Web pages that will charm and impress all of your visitors!
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Visual Design for the Modern Web
Product Description:Just as great artists must understand their tools, great Web designers must understand the technology behind their art. In Visual Design for the Web, author Penny McIntire shows novice Web designers how to use their tools--including HTML, CSS, and JavaScript--in conjunction with the principles of aesthetics and usability to become masters of their craft. Chapters begin with explanations of the terminology and techniques of web structures, then demonstrate how to apply the rules of design to create beautiful sites. The book:
* Illustrates how fundamental principles of design apply to the web
* Includes charts, diagrams, and graphics to enhance learning and retention
* Covers site analysis, navigation, layout, color, graphics, typography and forms
* Demonstrates multiple techniques for getting just the right look and feel for your web sites
* Focuses on the characteristics that make sites usable, engaging, and memorable
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Building Flash Websites Book Free Download
About the AuthorDoug Sahlin is a photographer, videographer, and Web designer living in Lakeland, Florida. He has written 16 books on computer graphics and office applications and co-authored 3 books on Photoshop and 1 book on digital video. Recent titles include Digital Photography QuickSteps and How To Do Everything with Adobe Acrobat 7.0. Many of his books have been bestsellers at Amazon.com. Doug’s books have been translated into five languages. He uses Flash 8.0 Professional to create Web sites and multimedia presentations for his clients.
Introduction
So you want to be a Flash Web designer, but you can’t design Flash Web sites in a flash? It all takes time. And it also requires a modicum of knowledge, which is where this book comes in. If you’ve read other Flash how-to books, you know that they cover the sundry topics like how to create really cool animations with Flash. However, this book takes you to the next level and shows you how to create a Flash Web site from soup to nuts.
You should know your way around the Flash workspace. But don’t worry; I do give you a brief refresher course on some of the basic Flash stuff, like creating animations, working with text, and so on. When you create animations, and for that matter format text, choose colors, and so on, you use the Properties Inspector to set the parameters for the object with which you are working. Therefore, you should have a working knowledge of the Properties Inspector. I also show you how to work with ActionScript. However, in order to follow along, you should have a basic knowledge of the Actions panel.
Another thing you should know is how to manipulate HTML documents. Although your main work in this book uses Flash, you still have to do some editing to the HTML document in which your Flash Web site is embedded. If you have working knowledge of an HTML editor, such as Dreamweaver, you’re one step ahead of the game. Another benefit of Dreamweaver is the fact that you can use the software to upload files to the Web provider that hosts the Web site.
Conventions Used in This Book
I’m not a conventional kind of guy. But of course, without some kind of conventions, such as punctuation and grammar, people wouldn’t be able to understand each other. This book is no different. Without conventions, you’d have no idea of what to do or when to do it. Therefore, we use the following conventions in this book. When you’re asked to input information — you know, type something — the required input is boldfaced. When you see examples of ActionScript code, URLs, and e-mail addresses, these are in a monofont typeface, like so: myEmail@myserver.com. New terms are italicized.
What You Don’t Have to Read
This is one of those nonlinear type of books, which means that you don’t have to read it in order. Although the book can be read as a whole, feel free to jump to the section that contains the information you need. You’ll get a good idea of what’s in each section by reading the tips and notes. And of course, a picture is always worth a thousand words: You can look at the figures to get an idea of what’s presented in each section; if the picture doesn’t relate to the information you’re looking for, feel free to skip that section. Also, you can feel free to skip any sections wearing a Technical Stuff'icon.
How This Book Is Organized
Building Flash Web Sites For Dummies is split into five parts. You don’t have to read the book sequentially, and you don’t even have to read all the sections in any particular chapter. You can use the Table of Contents and the Index to find the information you need and quickly get your answer. In this section, I briefly describe what you’ll find in each part.
Part I: Building the Perfect Beast
In this part, I present information on how to plan your Flash Web site prior to building it. I show you several things you should consider prior to building the site, as well as techniques for working with clients. I show you how to create a mock-up for your client and how to begin gathering assets for your Web site before launching Flash.
Part II: Fleshing Out Your Design
After you’re done with the preliminaries, you can start creating some actual content, which is what this part is all about. First, I show you how to make an interface. I know what you’re thinking: Why just an interface? Well, in order to have a lean and mean Web site, you create a fast-loading interface into which you load other content. In this part, I also show you how to create text for the Web site and how to create some spiffy navigation bars and buttons, as well as how to animate your site.
Part III: Adding Bells and Whistles
So what’s a Flash Web site without bells and whistles? Boring! In this part, I show you how to kick it up a notch. I introduce you to the wonders of ActionScript and what it can do for you, your site, or your client’s site. I also show you how to create some spiffy things with ActionScript, like a clock that shows Web site visitors what time it is. Other interesting tidbits include how to create a Flash photo gallery, add video to your Web site, create an e-commerce site, and more.
Part IV: Sharing Your Site with the World
If you build it, they will come. But first you have to optimize the site for the viewing public and then publish it, the main topic of discussion in — you guessed it — this part of the book. First, I show you how to make your site lean and mean by getting rid of things that are not needed. I also give you other tips and techniques you can use to create a Skinny Minny Web site. Then I show you how to exterminate pesky little bugs in your ActionScript. And finally, I show you how to publish your site.
Part V: The Part of Tens
In the Part of Tens, you’ll find three chapters. Each chapter contains ten tidbits — you know, useful nuggets of information — about creating Flash Web sites. I share with you some tips for creating trouble-free Flash Web sites, tips for dealing with clients, and tips for promoting your site. And I’ve done so much work on this introduction that I’m going to take this moment to take ten.
The appendix
Although Flash is super-popular, it’s not the easiest application in the world to master. So I’ve added this handy appendix, which lists several Flash Internet resources. I waxed my board and actually surfed to each site to verify that it’s still there as of this writing. But you know how the Net is . . . here today, gone tomorrow.
The color insert
Because this book is printed in black and white, I’ve included a color insert so that you can see at least some examples of what you can create with the techniques in the book in full, glorious color. In this section, you find screen-shots of Flash Web sites under construction. You also find examples of images being optimized for use in Flash Web sites, as well as text being added to a Flash Web site. Because it’s all in grand and glorious color, this section gives you, the reader, a visual feast and examples of what you can do when creating your own Flash Web site.
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Building a WebSite Book Free Download
About the AuthorDavid A. Crowder has authored or coauthored more than 20 books on subjects ranging from computers to historical mysteries, including popular bestsellers such as Building a Web Site For Dummies and CliffsNotes Getting on the Internet. He was selling hypertext systems back in the days when you had to explain to people what the word meant. He has been involved in the online community since its inception and is the recipient of several awards for his work, including NetGuide Magazine’s Gold Site Award.
He is the son of a teacher and a college president, and his dedication to spreading knowledge, especially about the computer revolution, goes beyond his writing. He also founded three Internet mailing lists (discussion groups), JavaScript Talk, Java Talk, and Delphi Talk, all of which were sold to Ziff-Davis. One of his most treasured memories is the message he received from an old-timer on one of those lists who said that he had never seen such a free and open exchange of information since the days when computers were built by hobbyists in home workshops.
When he is not writing, he spends his time with his wife Angela, wandering through villages in the Andes or frolicking in the Caribbean surf.
Author’s Acknowledgments
Thanks are due to Steven Hayes, Kevin Kirschner, Kim Darosett, and Jim Kelly, my fine editors, who were there for me every step of the way. Sometimes the relationship between writers and editors is smooth as silk, and sometimes it’s tempestuous, but it always results in a better book through the give-and-take of the writing/editing process, and I am grateful for the critiques and contributions of all the members of the Wiley team. I also leaned heavily on the expertise of Laura Moss, my permissions editor, who helped me put together all the marvelous material on the CD-ROM that accompanies this book. All helped to make this the best book we could all put together for you. And they’re just the tip of the iceberg: About a zillion people work their tails off anonymously and behind the scenes at Wiley to bring you the finest books they can possibly produce. My hat is off to all of them, from the top editors to the humblest laborer on the loading dock. Last, but by no means least, I’d like to say how much I appreciate all the hard work done by my literary agent, Robert G. Diforio, without whose help I would be lost in the intricacies of the publishing world.
Introduction
Maybe you already have your own Web site and you’re not quite satis-m W Bfied with it. Or perhaps you’re still in the planning stages and want to know what you can do to make your site as good as it can be. You’ve been to Web sites that have all the bells and whistles, and you wouldn’t be human if you weren’t just a wee bit envious. Well, now you can have it all, too. In this book, I show you some of the best stuff around, and I tell you just how to go about putting it on your site.
About This Book
This isn’t just another Web-design book. It’s special. Really. I set out to write the one book I’d want by my side if I were looking to set up a really fancy Web site and not break the bank doing it. I tracked down and tested zillions of Web site enhancements and selected the top of the line to share with you. And I’m honestly proud of the results. I’ve authored or coauthored more than 20 books on computers and the Internet, and this one is my hands-down favorite.
It’s full of things you’re sure to love. It’s packed with fun stuff, but it’s got plenty of serious stuff, too, like how to get past the hype and really make money. You’ll wonder how in the world you ever got along without having these features on your Web site.
How to Use This Book
Keep this book next to your computer and never lend it to anybody. It’s far too precious for that. Make your friends buy their own copies. If you need to make space on your bookshelf, throw away anything else you own to make room for it. When you travel, take it with you. Hold it in your arms at night and tell it how much you love it.
Each chapter is a stand-alone entity. (Don’t you just love that word?) You don’t have to read the whole thing, and it’s a rare person who will read it from cover to cover right off the bat. Go ahead — hit the table of contents or the index and jump to the parts you’re most interested in. But don’t forget to explore the rest of the book after you’re done with the parts that excite you most. You won’t regret spending the time — you’ll find wonders in every chapter.
How This Book Is Organized
This book is divided into seven parts. I organized it that way, with a little help from the folks you see in the Acknowledgements. You did read the Acknowledgements, didn’t you? Don’t tell me that you’re the kind of person who reads the Introduction but doesn’t read the Acknowledgements. Please tell me that you didn’t miss the Dedication, too?
Each part has between three and five chapters in it. And each chapter has headings and subheadings. All the sections under these headings and subheadings have text that enlightens the heart and soul. Here, take a look.
Part I: Moving from Web Page to Web Site
Part I shows you how to transform a bunch of Web pages into a coherent Web site, including navigation secrets. It spills the secrets of how to plan a successful site from the ground up and tosses in a quick refresher course in basic HTML.
Part II: Adding Sparkle to Your Site
Part II gives you a ton of ways to make your site work, look, and sound great. It covers the different ways that you add new features to your Web site. Then it covers different ways to add search features to your site, where to get great graphics and multimedia, and how to keep your site in tip-top shape.
Part III: Good Content Makes Contented Visitors
Part III is about getting your visitors involved in your site so that they keep coming back for more. It shows how to get feedback from your site visitors with message boards and chat rooms. If that’s not enough, you’ll find fun and games and a guide to getting fresh content for your site, as well as a guide to the wonderful world of blogging.
Part IV: Raking In the Bucks
Part IV takes a look at making money from your site. It explodes the myths about Internet income and shows you how to really make a profit, how to get a credit card merchant account, and how to work both ends of the affiliates game.
Part V: Publishing and Publicizing Your Site
Part V shows you all you need to know about getting your site online and helping people find it. It covers Web-hosting options, getting listed in search engines, and establishing reciprocal links with other sites. It also shows how to keep in touch with your visitors without falling into the spam trap.
Part VI: The Part of Tens
Part VI is The Part of Tens. Well, it just wouldn’t be a For Dummies book without The Part of Tens at the end, right? This part comprises 3 chapters, so you’ve got 30 extra bits here that tell you all sorts of wonderful things, like where to go for Web site design advice and ways to add value to your site.
Part VII: Appendixes
Appendix A is a glossary of all the tech terms that might leave you baffled, and Appendix B is a guide to what’s on the CD-ROM that’s tucked into the back of this book.
About the CD-ROM
I’ve put together plenty of nice stuff for you on the CD-ROM that accompanies this book. You’ll find all sorts of things that make jazzing up your Web site easy — programs for Windows and programs for Macs. And wherever possible, I included the Web site add-ins discussed in the book.
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